Rashida Scott Blades

Market Research
Understanding Your Customer and Market
SDSU
Primary Email: [email protected]
Bio
Rashida Scott Blades is a market research librarian at the SDSU Library who helps teams navigate and leverage library resources to conduct effective market research. She brings a structured, people-centered approach to guiding students through the process of finding credible, relevant data to inform decision-making. Rashida supports teams in thinking strategically about how to gather and apply insights across markets, industries, and competitors.
Areas of Expertise
How to use library resources, databases for market research | Competitive research using sources | Identify relevant research tools
Areas of Specialization
- Guiding students on how to use campus library resources and databases for effective market research
- Supporting market sizing, industry analysis, and competitive research using credible academic and business sources
- Helping identify relevant data sources, reports, and research tools available through the library
Best to meet if: you are conducting market research, validating an idea, or need credible data to support your startup or project.
Come prepared with: your research question, target industry or market, and any assumptions or areas you want to explore.
